Real Estate Lead Generation
GENERATING PRE-QUALIFIED LEADS IS ONE OF THE MOST IMPORTANT THINGS FOR YOUR BUSINESS.
Lead generation is about setting up a streamlined system that increases your sales effectiveness by identifying potential buyers and turning them into paying customers.
Today’s lead generation uses more digital channels than ever before.
The abundance of information readily available online has led to the rise of the “self-directed buyer” and the evolution of new lead generation techniques. Developing the right lead generation strategy for the “today’s buyer” is the key to success.
Lead generation is about quality, not quantity. Stuffing your pipeline with irrelevant leads is a waste of time, money and resources.
By establishing e-marketing, lead generation, CRM and sales systems that focus on converting your leads into paying customers, you can create a sustainable business growth strategy with predictive profitability.
ANALYZE • ADJUST • GROW
All data should be tracked and analyzed: origin, source, date, engagement, response rate, clicks, lead quality, sales history, etc.
By establishing a lead tracking system (from first contact to first sale and beyond) you’ll learn volumes about your customers. By doing this, you will dramatically increase the sales efficiency of all your future efforts.